Illustration That Gives Your Brand a Distinctive Voice

I create original visual worlds, characters and images tailored to your audience, platform and communication goals.

Your projectProposal in reply

Tell me what you’re creating and I’ll prepare a tailored proposal.

Tell Me About Your Project

Nothing But Me - Illustration by Hurca! — Nothing But MeCharacter & Mascot

Final Race - Illustration by Hurca! — Final Race · CallstackBrand & Campaign

On Boarding, Illustration by Hurca! — On BoardingProduct & App

The illustration workflow

Illustration workflow, sketch stepStep 1

Sketch & Composition

We define the composition, visual hierarchy and key elements. Your feedback at this stage ensures that the concept is fully aligned with your brief before moving forward.

Color & Refinement

Once the sketch is approved, I develop the color palette, lighting and details to establish the right mood and strengthen the visual impact.

Illustration workflow, final renderingStep 3

Final Artwork & Delivery

I refine textures, contrasts and finishing details, then prepare the final artwork in the formats required for its intended use.

Pencil sketch of Escher Maze: runners crossing a maze of floating blocks, drawn by Hurca! for Callstack — Escher Maze, sketch · CallstackSketch

Escher Maze in colour: runners crossing a maze of floating blocks, illustration by Hurca! for Callstack — Escher Maze · CallstackFinal

The most frequent questions

What does a custom illustration cost?

The cost of a custom illustration depends on its complexity, intended use, required formats and deadline. You can request my pricing guide for typical project examples, or send me your brief and I’ll prepare a precise, tailored quote.

How long does a custom illustration take?

A moderately complex illustration typically takes around two weeks to complete. The final timeline may vary depending on the project scope, the feedback process and the number of revisions required.

What do you need from me?

To get started, I’ll need a brief describing the subject, objectives, intended use, required formats and deadline. Visual references—from my portfolio or elsewhere—are helpful for understanding the direction and mood you have in mind. An overview of your business, target audience and communication goals, along with any existing brand guidelines, will help me create artwork that feels consistent with your brand

How many revisions are included?

Two rounds of revisions are included during the Sketch & Composition phase, plus two additional rounds during Color & Refinement.

Can the artwork be adapted to different formats?

Absolutely. Illustrations can be designed to work across different media, formats and aspect ratios. I can also provide a layered final file for animation or when individual elements need to be used separately.

What usage rights are included?

Once the project is completed, you will receive full usage rights to the final artwork under an unlimited license, with no time or geographic restrictions.