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The Role of a Contemporary Brand Mascot in Modern Branding

The Role of a Contemporary Brand Mascot in Modern Branding

Nov 24, 2024 | Blog Post, Storytelling

In today’s fast-paced marketing landscape, a Contemporary Brand Mascot serves as a dynamic visual ambassador, encapsulating the essence of a brand and conveying its core values in a way that is both unique and immediate. Let’s delve deeper into how, in the...
The Art of Visual Storytelling: Using Illustrations to Communicate Complex Ideas and Emotions

The Art of Visual Storytelling: Using Illustrations to Communicate Complex Ideas and Emotions

Feb 1, 2023 | Blog Post, Storytelling

Illustrations can help convey complex messages and differentiate the brand from the competition, but it is important to choose those that are consistent with the brand image for maximum impact. Illustration created for © Rigaud Global Company – All Rights...

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